ERIN E. COWELL

For over 35 years EFI has committed to reducing and limiting societal impacts on the environment. Beginning in 2018, EFI shifted their sights onto the utility audience and how EFI's technology could help them. A fresh brand identity boosted not only brand awareness but also educated the audience that EFI not only knew the energy efficiency and utility business so well, their technology could help the utility companies exceed their program goals. 

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Channels included web, social media, print, events and email promotions, apparel, office graphics, and vehicle graphics.

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As part of the rebrand, EFI developed a Sustainability Action Plan (SAP) to educate where the company could help address challenges like climate change and to create a healthier and more prosperous world for everyone, and future generations. 

 

The design and layout of the SAP communicated the impact of the company's actions and addition to their recommendations for the employees, their current and future clients, and the company itself.

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Awards

Hermes Creative Gold 

Communicator Silver