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ERIN E. COWELL
ART DIRECTOR | BRANDING EXPERT | STRATEGIC DESIGN




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40 Broad Street
Art Director + Designer
Brand Strategy
Visual Identity
Art Direction
Print Design
Digital Design
40 Broad Street is an 11-story neoclassical office building in Boston’s Financial District. With recent state-of-the-art updates, the brokerage team's goals were to fill the remaining vacancies. Collaborating with the team, we strategized on creating a full suite of branding and marketing assets to educate the target audience of the buildings amenities and availability. Starting with the creation of the logo, the design expanded to signage for the office building, and print and digital material.
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