Art Director + Designer
All design assets were high-performing and exceeded the brand goals, contributing to increased awareness, revenue, and elevating the brand experience. Assets include web banners, ads, and omni-channel emails.
This was achieved by partnering with brand and copywriting to review customer data insights then creative compelling asset stories that reflect the brief and engage the customer. Presentation of final artwork to stakeholders for discussion/approval for all assets to ensure alignment with brand and KPIs.