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ERIN E. COWELL
ART DIRECTOR | BRANDING EXPERT | STRATEGIC DESIGN
40 Broad Street
Art Director + Designer
Brand Strategy
Visual Identity
Art Direction
Print Design
Digital Design
40 Broad Street is an 11-story neoclassical office building in Boston’s Financial District. Collaborating with the brokerage team, we strategized on creating a full suite of branding and marketing assets to fill the vacancies at that building. I started with creating a logo, then print and digital material, and signage for the office building.
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