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40 Broad Street
Art Director + Designer
Brand Strategy | Visual Identity | Art Direction | Print Design | Digital Design
To elevate visibility and attract tenants to 40 Broad Street, a historic landmark in Boston’s Financial District, I led the brand refresh, creating a visual identity that balanced its neoclassical architecture with modern amenities. I developed a cohesive suite of marketing materials, including signage, print and digital collateral. This unified brand presence helped the property stand out in a competitive market, driving stronger occupancy rates and expanding market recognition.
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