ERIN E. COWELL

OVERVIEW:

Focus on Energy collaborates with utilities throughout Wisconsin to assist people in reducing energy waste. The main aim of the Simple Energy Efficiency program is to help Wisconsin utilities achieve their energy savings goals, while also aiding residents in lowering their energy bills and strengthening the Focus on Energy brand.

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CHALLENGE:

The Simple Energy Efficiency program's primary objective was to help Wisconsin utilities achieve their energy savings targets and empower residents to save on their energy bills. 

 

SOLUTION:

Collaborating closely with the client, I developed a cohesive brand identity system for the Simple Energy Efficiency program, aligning it seamlessly with Focus on Energy's corporate branding for consistency across all initiatives.

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After I created a brand identity system, it was seamlessly implemented across all marketing channels and touchpoints. Product kit boxes containing welcome letters and instructions were designed to be visually appealing and informative, guiding users on energy-saving practices. Postcards and flyers served as tangible reminders of the program, distributed strategically to target households. Social media, posts, and digital ads extended the program's reach to a broader audience.

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RESULT:

The development and implementation of the brand identity system played a pivotal role in the success of the Simple Energy Efficiency program. By effectively communicating its objectives and benefits to residents while maintaining consistency with the overarching brand, the program achieved its goals of driving energy savings and strengthening the Focus on Energy brand.