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ERIN E. COWELL
ART DIRECTOR | BRANDING EXPERT | STRATEGIC DESIGN
NewLeaf
Art Director + Designer
Brand Strategy
Visual Identity
Art Direction
Print Design
Brand identity for NewLeaf light bulbs, a private label product that only EFI manufactured. The project includes concept and creative strategy, brand design, and packaging design.
The identity communicates a clean fresh line to position the brand as a better value.
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