Rock That
Creative Job​
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Art Director + Designer
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Brand Strategy
Visual Identity
Art Direction
Digital Design
Social Media
Print Design
OVERVIEW:
Rock That Creative Job (RTCJ) is a creative career services business aiming to enhance brand visibility and engagement through social media platforms. In early 2021, the company embarked on a strategic initiative to bolster its online presence, focusing primarily on Instagram and incorporating YouTube and printed materials to support brand growth.
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CHALLENGE:
As a start-up, RTCJ faced the challenge of limited brand recognition within its target audience.
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SOLUTION:
Collaborating closely with the CEO/Founder, I crafted unique and compelling content that aligned with the brand's message. I devised social media strategies to optimize reach and drive lead generation and created copywriting and visual elements to maximize engagement and effectiveness.
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RESULT:
Rock That Creative Job successfully elevated its brand presence. By the end of Q1, RTCJ had exceeded its organic growth targets on Instagram and increased lead generation.