Erin Cowell 

For Exchange South End, a life science and tech-focused urban campus in Boston’s South End, I led the creative direction for an interactive marketing center designed to immerse potential tenants in the property’s offerings. I oversaw the concept and design of large-scale, experiential graphics that communicated the campus’s unique value proposition and allowed visitors to tailor their exploration. This hands-on experience helped prospects envision themselves in the space, sparking deeper engagement and accelerating the leasing process.