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Energy Federation, Inc.

Art Director + Designer

Brand Strategy

Visual Identity

Art Direction

Print Design

For over 35 years, EFI has been committed to reducing and limiting societal impacts on the environment. In 2018, EFI shifted its sights onto the utility audience and how EFI's technology could help them. A fresh brand identity boosted brand awareness and educated the audience that EFI knew the energy efficiency and utility business well, and their technology could help the utility companies exceed their program goals. 

By developing an engaging narrative through strategic storytelling, the rebrand successfully gained new clients and strengthened previous relationships. Channels included web, social media, print, events and email promotions, apparel, office graphics, and vehicle graphics.

As part of the rebrand, EFI developed a Sustainability Action Plan (SAP) to educate where the company could help address challenges like climate change and create a healthier and more prosperous world for everyone and future generations. 

 

The design and layout of the SAP communicated the impact of the company's actions and addition to their recommendations for the employees, their current and future clients, and the company itself.

Awards

Hermes Creative Gold 

Communicator Silver

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