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Energy Federation, Inc.
Art Director + Designer
Brand Strategy | Visual Identity | Art Direction | Print Design
I led the strategic rebrand of EFI to increase brand recognition within the utility sector, emphasizing the company’s expertise in energy efficiency technology and its commitment to sustainability. Driving design and storytelling across web, social, print, events, and internal collateral, I crafted a cohesive narrative that supported the launch of EFI’s Sustainability Action Plan. This initiative significantly boosted visibility, attracted new clients, and garnered Hermes Creative Gold and Communicator Silver awards.
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