HomeGoods
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Art Director + Designer
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Art Direction
Digital Design
CHALLENGE:
HomeGoods sought to enhance its digital presence and elevate brand awareness while driving revenue through strategic design initiatives.
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SOLUTION:
By partnering with brand and copywriting, we leveraged customer data insights to create compelling narratives aligned with the project brief and resonated deeply with the target audience, fostering greater engagement and connection with the brand. The final artwork was presented to stakeholders for discussion/approval for all assets to ensure alignment with the brand and KPIs.
RESULTS:
All design assets were high-performing, exceeded brand goals, increased awareness and revenue, and elevated brand experience. Assets include web banners, ads, and omni-channel emails.